The local electric company (in Tampa it's called TECO) is the only industry I know of which advises customers on how to use less of their product.
You can see TECO's energy savings tips here. In Tampa, there are still a few homes which have old gas furnaces. When we have a service call for a broken-down furnace, we usually recommend that it be replaced with a conventional air handler and electric heat. This will improve airflow and remove safety concerns (like carbon monoxide and fire) inherent with furnaces. The new electric heat will provide enough heat for what they call here in Tampa "winter".
TECO also has a rebate program to encourage customers to purchase high efficiency systems. a customer can get $275 if he replaces his old straight cool system with a new 14 SEER or higher heat pump. Replacing an old heat pump will get you $125.
Your local electric company may have a similar program.
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